Legacy of SPNI’s ’60s Flower Power

Public campaigns rooted over 50 years ago have allowed Israel’s once diminishing population of wildflowers to flourish. SPNI has helped transform the nations attitude. Wildflowers were once seen free for the picking, but through posters and media campaign the people of Israel haveĀ  learned to let them grow freely, and have passed this practice down through generations. The success of the wildflower campaign presents a vision of hope against all of the threats that jeopardize nature in Israel.